Friday 18 December 2009

The long awaited music video

So after about a month of filming, and 2months of editing, the video is 99% complete, my colleague will be editing the video slightly over the christmas holiday, so allow it to look finished to us both. This includes small things such as removing a special effect and fixing the sound slightly. Anyway, here it is:

http://www.youtube.com/watch?v=CZt-j4q3D-I

The video concists of two separate versions which we had created, one using green screen footage, and one using scenary and locations which we visited. Putting them both together 'well' isn't an easy task, but I think we have been able to do so here. The only problem I have is that I felt the footage with scenary looked alot more professional than that of the green screen footage, as personally it looked cheap and not so well made.

Underneath is the two versions in which we worked from to create the final video, where the green screen and scenary locations are in two separate videos to what we had edited beforehand. They both do not meet the required time limit, but the editing you can see is better, especially in the one with scenary, as it was our original idea, before the artist decided on wanting green screen footage in his video.





(There were a few lip sync errors in the timing of these two videos, but they were incomplete.)

I decided to ask several people who are influenced and listen to this type of music for their opinions on what they thought about both the scenary and the green screen footage. As we know the green screen idea is the modern kind of grime/rap music, as it means you can stay in one place and get it all filmed in one day, and manage the lighting manually rather than being out of control from it. The old school type of music videos for this genre with the streets and grime feel for the locations always felt more effective to me, as it did with those that I asked for their opinions.

Here is a list of some of the people which I asked for them to voice their opinions to the two videos, after showcasing them so that they could get an idea of what both of the viduals looked like;

Lawrence - The first video has extremely good effective scenes which give a good effect and link with the urban style of the music, however, if 1-2 of the scenes were a little darker (less light exposure) it would continue the great effect on from the other scenes in the movie.
The second video's overall effect created is quite good, but the look of it is pretty generic and some of the effects on the singer himself (random sepia, hues colour cycle and rather easy techniques) reduce the quality overall.

Sam - The first video was done well but it was abit dark in places, but the locations used were a really good choice for the type of video. I think that the second video was better, simply because it was basic, and it looked good. It could possibly do with something being in the background though rather than a white one, but apart from that it was good.

Mike - The first video worked nicely with the use of effects and editing, such as the reverse jump which looked cool. The second video seemed to lack what the first video had, it looked plain, maybe because of the black and white I don't know, but I deffinitely preferred the first video.

Chad - The first video's visuals were fine , but there were a few areas where i'd preferablly change. For example, the overuse of zooms in the beginning, and the scene from 2:05 from an angle, it looks almost like a 'Behind the scenes' video. The cutting with the lyrics had worked well however, as well as some of the scenary chosen such as the tunnel scene.

The second video seemed inferior in comparison, it lacked anything good, the camera shots really didn't work, showing 3/4 of the artist all of the time, and having an amp randomly placed there on a white background, it made no sense. There was nothing going on in this version, some of the green screen footage didn't work either, his hands were cut off at one point. The artist's movements from the side shots seemed odd, with him randomly swaying. The angles lacked, and didn't really catch the attention of that in the first video, which created a far greater impact.



In conclusion, the first video was liked due to its scenary, but needed to improve on lighting, and the second video was good due to its simplicity but lacked that little bit extra to 'give the wow factor' which would make it the better version of the two.

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