Monday 26 October 2009

Tasks for this week

Plans week 26th October

We intend to get the last few scenes for our music video completed by the end of this week we are now in. Unfortunately the artist I am working with will not be available until atleast Wednesday, so we will need to make sure we are well organised for the last few days we will have. If we manage to get the filming done by this week, then we should be on schedule and be making steady progress to then be able to be ready for editing it all together.

Update to progress

Wednesday 21st

Myself and artist Sam Kenny went down to Shildon to visit the tunnel that leads down to the beach "Smugglers tunnel". It is an ideal place to shoot some clips from, due to it's appearance and lighting, giving the perfect grime scenary. It also had some graffiti on the other side of the tunnel which we took advantage of in our filming that took place. We only faced one major problem while filming there, and that was the wind. We didn't expect it to be so strong in there, but it was something we had to deal with, and I think that we pulled it off with the shots that we were able to take. Here's a few images of the tunnel;




Our most adventurous shot which we took on this day was the 90 degree tilt, copied from the idea of La Roux's video "Bulletproof", as I have spoken about erlier in my blog. I had to prop the camera against a wall so that the camera was still while I tried to hold it against the winds. I then had to turn the camera as the artist moved away from the wall, to give the impression that he was lying down, and then begins to rap to the song. When I uploaded this footage onto the computer and then added the music to play ontop of it, I thought that this was successful. The only problem I felt is that he is upside down in the shot, although I think it works anyway, as it gives the idea of confusion when you watch it. Here's the clip I am talking about;







Thursday 22nd

The next day we decided to visit a recently abandoned business area, which was about to be tidied up in preparation for the take over from another company who have recently bought it. The location is ideal aswell for this video, having stone and rubble scenary, with trees and bushes in the background, perfect for a grime-based music video. Here's a few photographs of the setting;



The footage that we took looks nothing like these images, as we decided to film there at 8pm until around 9.20. It was quite dark, so we had to make use of the lights that we had around us, such as the orange street lights, and a hand-held bright white torch that I brought with me. The footage was more structured than the day before, and we decided to do some different angles and shots. Here's an example of the footage taken. We took this chance to also produce another piece of clothing for 'Junk Star Kids' which I managed to make before we met up at this location in the evening.




The only priority of things to change with this footage from our second location is to make the visual slightly brighter so that it is easier to see the artist performing in the location, which can be done by a simple fix in the effects option in iMovie.

Thursday 22 October 2009

Week 19th October

After changing my artist, myself and the new artist sat down and discussed some ideas for the music video that we will be creating, and I was able to listen to the song for the first time. His initial ideas was to take ideas from a song by Tinchy Stryder, where the narrative behind the song is similar to his own, and the video is shown in the same grime-based theme. We then went to Shildon, near Teignmouth yesterday to get some initial shots by a tunnel path which leads down to the beach. It was a really nice place to film, just became a bit chilly due to the wind there. I'll post some short clips of the shots that were taken soon as I get a chance to.

Here is a complete set of the lyrics to the song, called 'Qualities about her', which I will be using for the music video;


“Qualities about her”
Chorus
When I get that feeling,
Then I know i’s real love inside,
Cus’ what you do to me I’s more than physical,
I’s just more than the outside.
When we are together,
It jus’ proves we’ve all got week sides,
Cus’ when you go and say you love me,
I’s like a vocal powered super high.


Verse
Qualities about her,
Don’t need to be questioned,
She’s what I’ve always dreamed about,
She’ll never be second.
I think I really love her,
So this I do vow,
To always be here,
And never ever row.
To answer any question,
And promise always keep,
To show you what you mean to me,
And sweep you off your feet.
To listen to you’re every word,
Give opinions honestly,
And not to act to stupidly.
Later on in life,
When we’re together still since now,
I promise to protect you,
This I certainly do vow.
Cus you’re every thin’ I want,
You’re every thin’ to me,
You are the only one,
The only one I need.


Chorus
When I get that feeling,
Then I know i’s real love inside,
Cus’ what you do to me I’s more than physical,
I’s just more than the outside.
When we are together,
It jus’ proves we’ve all got week sides,
Cus’ when you go and say you love me,
I’s like a vocal powered super high.


Verse
I spit the verse like the first time,
A single girl I would talk about usually,
But now I know what to put with a rhyme you see,
Cus already I know there’s this one for me.
That girl that brings you numinous and,
Gets excited when its you, you,
She tells you I’s love for you,
And calls you baby.
And tha’s why I do promise to always see, you.
And no one else I will let get in the way,
I will love you forever, but real today,
I’ve always know you,
But never really known you (get me?)
And tha’s why it should be you and me.


Chorus
When I get that feeling,
Then I know i’s real love inside,
Cus’ what you do to me I’s more than physical,
I’s just more than the outside.
When we are together,
It jus’ proves we’ve all got week sides,
Cus’ when you go and say you love me,
I’s like a vocal powered super high.



Verse
Qualities about her,
Don’t need to be questioned,
She’s what I’ve always dreamed about,
She’ll never be second.
I think I really love her,
So this I do vow,
To always be here,
And never ever row.
To answer any question,
And promise always keep,
To show you what you mean to me,
And sweep you off your feet.
To listen to you’re every word,
Give opinions honestly,
And not to act to stupidly.
Later on in life,
When we’re together still since now,
I promise to protect you,
This I certainly do vow.
Cus you’re every thin’ I want,
You’re every thin’ to me,
You are the only one,
The only one I need.


The lyrics in this track are an experience JSK went though, expressing his love for an unnamed girl. The verses are declaring his vows for this girl "this i certainly do vow".

Sunday 18 October 2009

Junk Star Kids

I was unable to post anything the last few days due to a recent art trip, and busy working on the weekend.

The artist I will be making the video for is called Samuel Kenny, or as he is known by as an artist, 'Junk Star Kids', (JSK). He is a new upcoming grime artist, who focuses on bringing a new style to the scene, and bringing an early promotion of himself in his first music video, aswell as being promoted in local events around the area.

Kenny has some ideas for promotion, such as his own designs to be printed onto clothing, which can then be sold to lead to a profit for himself in the long run. As I am experienced in the graphic design of the vinyl printing for clothing, I will be able to help him to do so here, and to hopefully gain a smaller fee to have the clothing made and ready to be sold to others. The quality in which my vinyl is when heated, will allow more than thirty washes, and still not having any major cracks or fades with the designs. A local 'Fashion show' is where this artist is hoping to unleash his brand of clothing and gain some publicity for doing so.

He has produced live to people, and is always creating music ideas, whether it be writing down lyric ideas, or creating a few lines on the mic, he's dedicated and has a great ideas for his future.

We have begun discussing ideas for the music video, although I am yet to have the chance to listen to the song we will be using yet. I will be able to listen to the song within the next few days, and can begin creating a new storyboard and ideas to compare to the ones in which he has already decided on. The good thing with this change, is that he is also very knowledged in the media and can help me with ideas and what he wants, and how to do it. It will be alot easier to work with him than my original artist.

Wednesday 14 October 2009

Change of plans

Due to recent unreliability to my current artist 'Zanif' I will be choosing one which will be easier for me to contact and work with towards a music video. His name is Sam Kenny, and his nickname for his artist name is 'Junk Star Kids' which will be his brand also for some clothing he is considering to create to sell to people to promote himself. I will be posting up some information about him tomorrow. I feel that this decision to change artist was right for me, as it allows myself to put more work in, and have more time to do so rather than being restricted to time that I would need to contact wit hthe artist and film.

Sunday 11 October 2009

Discussion with client, Zanif

10/10/2009
Me and Zane had a discussion tonight, concerning when we can actually get our heads down and begin the filming for the video. Unfortunately, he is still in education during weekdays at a local college, and I am also in education during weekdays, so by the time we manage to meet up in the weekdays to film, it would be doubtful that we would get much done, although he would be busy alot of those days with other things. We were able to agree to begin filming this coming weekend, and then make the most of the upcoming half term we will have, but it will be the final chance to get the filming done to be on deadline, which is a shame, but when both client and myself are tied up with other things it's hard to film as much as we would like to. Hopefully we will get alot done next weekend, or we will have to let go of our other things we are doing to get this done in time, as the deadline is the end of this month for filming before I aim to begin editing what I have in footage.

11/10/2009
Due to the delay for filming, I will therefore need to focus this week up to the weekend on finalising the storyboard ideas, and the preparation for the video itself, so that when the time comes to get our heads dow nwith the filming, we will both know exactly what we are doing so that we don't waste too much time, as we will have little time left to actually get it done on time.

Wednesday 7 October 2009

New storyboard ideas















































Here is a small outline of the new dieas I have created for the music video, in the form of a storyboard. The arrows between two boxes represent the change of camera shots and effects within the scene which will then link to the next scene. Here is a detailed list of what each box entails, in order;

Sitting down by the recording area, rapping on the mic through the window, then a one shot, pan across to the door as the artist walks past, then tracking him as he reaches the door to outside and opens it.
Transition: White fade out

Then facing other side of the door, pan across to be followed by the artist as he walks through the streets. The use of a white fade out to represent a chane of atmosphere and setting. He will then interact with a friend, to link with the line "familiar face". Then they will walk together and he will continue to rap. As the line "away with the fairies" appears, a special effects will appear to represent fairies, with a tilt up (possible trumbone shot) to the sky, and then back down to the artist as he continues to rap to the song.

He will then continue to rap, and then take out a piece of paper from his pocket, which will be a picture. He will look at it, which then it will cut to a shot from his point of view, where we will see what he is looking at, which will be a live video of himself rapping.

It will then fade to a scenario with building works and himself, where the chorus will be played. A cut will appear when the chrous has ended and the phrase "nothing ever goes to plan" is heard, to represent an interrogation. It will then fade back to the streets aroudn the phrase "so I chase". The artist will then talk to his friend on the verse "when blud when".

It will finally cut to a scene of a tunnel with some specific lighting, possibly orange, when it says "I can't take it no more", to represent isolation and being alone.

I guess you can see the idea of what I am thinking here. I will be using the artist's actions, and settings to represent the lyrics in the song, which will also include a large clothing prop variety to do so. It could be mroe challenging for me than my original idea, also with the idea of a one take shot in the beginning as he walks from the recording studio to oudside. The other shot I am thinking will be difficult, is the trombone tilt shot, which is itself very hard to accomplish successfully. If I am able to use these shots, then it should be a very promising first music video.

Tuesday 6 October 2009

Researched music videos

During gaining my ideas for the music video, I have looked over many music videos around the same genre of hip-hop/grime/rap to gain ideas of how the videos are shown. They include;

T-Pain ft Lil Wayne - Can't believe it
T.I - What you know
Fabolous - Diamonds
Swizz beats - When I step into the club
Tinchy Stryder - Breathe
Liquid - Keep grinding
Jelluzz - Hold on
D Stubborn - Ryder
Snares & Kicks - J-amp
K.I.D - No wifey season
Dutty Menace - Dreamin'
Hammer ft Dexplicit - Stinkin'
Illamadi - Top boy
Adam Tensta - Before you know it
Danjah - My love
Lazee - Im not pop
The Game - Better on the other side
Choong family - Adrenaline
Tay Dizm - Dream girl
Tinie Tempah - Tears
Kid Cudi - Make her say

This is just a small list of some of the songs which I have been looking over for ideas and inspiration. Others I have watched were by the same artists as listed, and also those posted below, such as Freeway, Ludacris and Ace Hood. Most of the artists are focused around the Hip Hop scene, but artists such as Lazee, Adam Tensta, Kid Cudi, Liquid, Tinchy Stryder and Jelluzz include the relaxed atmosphere, and grime setting in some of their videos which I will be wanting to include with my video so that it meets the genre, and the audience which these artists will know how to meet, due to them being well-known and successful.

Obviously as my artist being a new upcoming artist to the grime scene I will want to create a fresh appearance to the video and the artist, but looking at these videos helped to give me an idea of what the audience are looking for. This includes;
  1. the artist rapping to the screen,
  2. bright colours on their clothing,
  3. rapping into a microphone,
  4. many different sets of clothing/apparel,
  5. alot of shots
  6. unsteady cam
  7. use of black and white to contrast with the colour
  8. special effects
  9. specific accessories - sunglasses, caps, hoods up, stylish trainers, custom designed clothing
  10. Close ups and medium shots
  11. Including friends and people they know
As far as promotion and advertisement is concerned, web 2.0 is important for advertising the artist, with social networking websites such as Facebook, Myspace and Bebo, where the artist creates a page where they will display their new upcoming music, display blogs to tell fans about news like gigs, clothing, meetings. The artist, for grime music would be commonly shown on ''Channel U'', due to it being a grime-based music channel, where all new upcoming artists are shown.

Initial storyboard ideas

I found it difficult to put all of the ideas in my head together into a structured process of what would be video footage to go with the audio track. My initial ideas looked like this;

























They are as follows;

Spotlight on character,
Medium shot as he begins to speak,
Transition: black fade out

Soft light to represent morning, gets up and has breakfast etc, then walks outside
Low opacity of "Zanif Records" shown ontop of scene to show intro.
Transition: slow fade to next scene

Slow motion as puts hat on
Medium to close up as he does so
Transition: Pan to the next shot

Camera pan to the side of the road, then tracking back as the artist walks forward.
Medium/long shot showing character walking and his clothing/appearance
Transition: Cut to next scene



My next task is to finalise this while meeting with the artist to finalise the ideas and then, initially begin to get some footage taken for the music video.

Sunday 4 October 2009

Proposal - Zane

For the music video I will be showing Zane ‘Zenif’ Pritchard, a new grime music artist. He targets the teenage youth audience, from his lyrics about his life, and how typically the youth audience is the biggest audience for this genre. The lifestyle would be based around the streets, relaxed, an everyday life. Due to promoting himself on web 2.0 with social networking sites such as Facebook and Myspace teenagers will find it easy to find him, as they use these types of websites on a regular basis.

The video itself will form a narrative, creating a story to represent roughly the lyrics spoken in the song. The artist will wake up, get ready and then go outside, walking through the streets to his location. Along the way he will stop to look at photos, and then some other scenes will be included. A tunnel scene will be used to emphasis on the music genre, as he raps to the camera in front of a quiet tunnel. The photos he looks at will be moving images/videos of himself at ‘MC Battles’ to show himself and what he does, and enjoys. At the end of the video he will be stood in front of a mic where he will say the last few lines of the song, and as it ends, the spotlight on him will go out, as he walks off and it will fade to a black screen to end the video.

As grime videos are used to promote the artist, a possible use of artist branded clothing may be used. As far as the shots are concerned, a lot of medium/long shots of the artist rapping in different locations may be used, with some close ups for certain scenes such as looking at the photos. The photo idea was taken from the video ‘Fit but you know it’ from The Streets. It’s effective as it allows you to include another story while continuing with a different one.

The artist will be represented as a new potential grime music artist, showing off his talent to rap, clothing, and using typical grime setting of rural area such as streets, building works, tunnels, and empty areas.

As far as ideology is concerned, there wouldn’t be many messages implied with the video. I guess that it could bring across the message that not every teenager influenced with rap music and hanging around the streets, aren’t violent, as this representation is commonly thought of by adults.

The camerawork will be very basic, as the focus is on the setting and artist being focused on. Long shots and medium shots will be used mostly, with a few extras to vary it, such as close ups, tracking shots as he walks through the streets.

The Editing will be simple cuts between each shot, and a few fades to the next scene. Special effects such as green screens will not be needed here, as the focus is on the setting with the artist. The editing of the shots will be transitioned after each line is said. E.g. ‘’It’s just one of them days’’ will be a one shot, then when it says it again on the next line, another scene will be played. There will be certain scenes for each stanza so that it doesn’t just look like random shots put together, and so that the narrative can be shown and understood.

The sound will be the soundtrack, played over the recorded footage of the character in the specific areas, voice-lip synchronised with it so that it works.

The mise en scene will be stereotypical to the grime scene. The artist will be in typical hoodies, jeans, jewellery, caps. The setting will be rural, quiet, streets, abandoned areas such as building works, tunnels and more. This will emphasis on the genre of grime hip hop, and give across the representation within the soundtrack, of ‘’one of them days’’, the impression of it being dull, lonely, boring.

Zane is not currently on a record label as far as I know, which means he could have a promising future depending on how successful this video turns out to be. This video would most likely be promoted on his web 2.0 sites, such as Facebook, Myspace and YouTube. It would also be possibly shown on Channel U, as artists with early experience in grime/hip hop music have their videos shown there.

Music video ideas

After a quick informal presentation to my media group about my plans for my music video i'll be creating for the task, and the suggestions they gave back to me in response, I decided to research a few music videos for ideas.

The Gaslight Anthem - Old White Lincoln





















In this video there are videos being played in what looks to be a book, beside pictures. This has been used to show off the artist, not only live, but on album covers and pictures of him at the same time. This allows the artist to be fully advertised in his own music video, with several different medias and scenes.


Nizlopi - The JCB song





















This song is simply a cartoon animation the whole way through. It is effective because it is slow, and looks like a comic strip drawing on pieces of lined paper. Using the cartoon sketch for the video helps to create the calm, chilled atmosphere that the song itself is representing.


Wiley - Wot do u call it





















In this video there is a nice shot where a close up is used while Wiley raps into the mic. This idea I was wanting to use in my video. Another shot I liked was where he is walking out from a tunnel, with the dim orange lighting. I could possibly use this one aswell.


The Streets - Fit but you know it

















In this video, there is the use of playing videos through the photo that he is holding, which is used throughout. This idea of playing a video through the photo I was thinking of using, to show the live performances from my artist.


Aha - Take on me

















Within this video, there is a nice use of sketches used with actual taken footage. This helps to create the idea of realism and fantasy, representing what the artist wants, and in reality they get it.

Camera techniques

After a quick introduction to some of the effective camera shots and transitions which we could use in our music videos from our teacher, we decided to go out and attempt filming a few of them. Here is the first, the 'dissapear' shot;


















This shot can be useful to allwo the visual to keep to the musical beat of the instrumental in the background of the music, or the vocal. It also allows the video to not need so much footage to be taken of different areas, as it can tyake up more time by using the dissapear shot, which does in turn look really effective also, as shown in the video below;



The next shot we attempted was the 'Time lapse', speeding up the background while the character/artist is still moving at a normal pace.


















Initially the footage will have to be considerably longer than what the final footage will be. I took about three minutes of footage, and cut it down to roughly 10 seconds. The effect this time was a little scratched, but i'm sure with some practice this shot could be a very professional, polished scene to include within my music video.



We then moved onto the shot I will call 'Graphic match transition', as I cannot think of the proper term right now.

















Basically, the character will walk into the camera, and will then walk out of the camera, but in a different location, this is used in many films and videos, such as Snatch, during the introduction with the use of objects to transite to the next shot.



The final shot we took was called the 'reverse' shot.It involes filming something, and then playing it on the video reversed, so that it shows the opposite of what was recorded.

















The idea behind this is to make it look like something happens which naturally, couldn't in our world we live in. For example, the well-known idea of "using the force" to pull something towards you, we don't have the supernatural powers to physically be able to do, right? Well in this video below you can see it happening, but remember it is just simply a reversed video of the actor simply throwing the object out from his pocket. This shot would have to be thought about as to how it would look in reverse for it to be successful in the final outcome.



Although many of the shots discussed, and those I filmed I may not use in my music video itself, this has given me a better idea of what I could put into it, and how easy it is to make these effects happen.