How effective is the combination of your main product and ancillary texts?
The DVD Digipak was initially intended to show some idea linking to the music video. I did consider taking the photographic approach, including a photo or two which would act as the front cover. This idea changed, due to wanting a more sophisticated cover, that didn’t look so bland, and that would relate to the artist and his personality. The genres for hip-hop/grime typically use an illustrative approach lately for their designs, such as Drake, Kanye West, and Kid Cudi. They are the top artists at the current time, and their style includes cartoon images, or silhouettes of themselves, as my research will show you.
These designs are what lead me onto creating my design the way that it ended up looking like. As Drake is a new artist that has now become well-known worldwide, I became interested in his unique style in his CD covers. Commonly artist’s covers will include themselves in photographs, but Drake is opposing this with a silhouette of himself, and the only colour to be of something small, but important, such as a heart.
As you can see, my idea does copy Drake’s idea of using a silhouette, but also mimics Mr Hudson and his CD cover, giving a ‘3D effect’. This was achieved by simply using three different layers of the same image, but a different colour and being placed slightly different from each other, to make you think that, visually it is blurry, yet when you ‘squint’ your eyes, it will all look one colour.
The magazine advert was one which took some time to gain the right ideas to create an effective advert. The reason for this was simply due to myself not being a fan of reading magazines, or not having time to do so. I then found some magazines relating to my genre, and bought them so that I could do some thorough research and get some ideas for what I could lay mine out like. The genre of the magazines were grime/dub step, a mix of genres that seems to be popular with the older teen age group. The magazines were very illustrative, as were the adverts included. As the artist is aimed towards the grime/hip-hop genre, I decided to copy a similar style to that of my DVD Digipak, therefore keeping things simple, but also replicating some of my researched magazine adverts, as shown in one of my previous posts;
( http://stcmkhpp1309.blogspot.com/2010/02/magazine-advert-final-design.html )
You can see that I used several magazine adverts to create a varied set of ideas to put together into my own advert, which did turn out to be very effective, and kept the same house style as was used with the DVD Digipak, in terms of the colour scheme and simplicity of the layout. These both link back to the video in different ways, the DVD Digipak shows the Junk Star Kids clothing, advertising the clothing as the video did, but also includes badges on the back cover, emphasising on the attempt to bring back a retro style to the scene, as the video did with the choice of scenery used. The Magazine cover follows the colour scheme of the DVD, but uses a large screenshot of the music video, to show its importance, and emphasis on the retro approach due to it being a shot of the tunnel, and then manipulated to give it a cartoon-like feel to it, which would appeal to the current generation of teenagers. This therefore ticks the boxes for targeting the age group that it is aimed at, due to its house style, and choice of images, and the style of them used.
The promo package contains a full advertisement of DVD Digipak, magazine advert and music video, that if used would easily promote the artist and help him to become a new, upcoming grime rap artist. Unfortunately, due to the artist’s change in style with his music, the suitability for this package isn’t too good, but if he did stick to this genre, then it would be a perfect set of items to help initially promote him as an artist, due to it suiting the genre, and being the kind of things that this genre’s audience would enjoy and be interested in seeing, as anything retro beings a lot of attention, as Kano, an artist who has been in the grime scene for a long time, has recently done in his new music video, ‘Against all odds’. Record labels such as; Island Records, Parlophone records and Konvict Muzik would be the typical type of grime/rap record labels that, if this artist was to be successful, could later be asked to be part of. This type of promo package could possibly gain interest and a lot of attention from these labels if they were placed in the right magazines, stores and websites.
Look here for a detailed deconstruction of my DVD Digipak -
http://stcmkhpp1309.blogspot.com/2010/01/dvd-cover-final-design.html
Look here for a detailed deconstruction of my Magazine advert -
http://stcmkhpp1309.blogspot.com/2010/02/magazine-advert-final-design.html
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