The video itself will form a narrative, creating a story to represent roughly the lyrics spoken in the song. The artist will wake up, get ready and then go outside, walking through the streets to his location. Along the way he will stop to look at photos, and then some other scenes will be included. A tunnel scene will be used to emphasis on the music genre, as he raps to the camera in front of a quiet tunnel. The photos he looks at will be moving images/videos of himself at ‘MC Battles’ to show himself and what he does, and enjoys. At the end of the video he will be stood in front of a mic where he will say the last few lines of the song, and as it ends, the spotlight on him will go out, as he walks off and it will fade to a black screen to end the video.
As grime videos are used to promote the artist, a possible use of artist branded clothing may be used. As far as the shots are concerned, a lot of medium/long shots of the artist rapping in different locations may be used, with some close ups for certain scenes such as looking at the photos. The photo idea was taken from the video ‘Fit but you know it’ from The Streets. It’s effective as it allows you to include another story while continuing with a different one.
The artist will be represented as a new potential grime music artist, showing off his talent to rap, clothing, and using typical grime setting of rural area such as streets, building works, tunnels, and empty areas.
As far as ideology is concerned, there wouldn’t be many messages implied with the video. I guess that it could bring across the message that not every teenager influenced with rap music and hanging around the streets, aren’t violent, as this representation is commonly thought of by adults.
The camerawork will be very basic, as the focus is on the setting and artist being focused on. Long shots and medium shots will be used mostly, with a few extras to vary it, such as close ups, tracking shots as he walks through the streets.
The Editing will be simple cuts between each shot, and a few fades to the next scene. Special effects such as green screens will not be needed here, as the focus is on the setting with the artist. The editing of the shots will be transitioned after each line is said. E.g. ‘’It’s just one of them days’’ will be a one shot, then when it says it again on the next line, another scene will be played. There will be certain scenes for each stanza so that it doesn’t just look like random shots put together, and so that the narrative can be shown and understood.
The sound will be the soundtrack, played over the recorded footage of the character in the specific areas, voice-lip synchronised with it so that it works.
The mise en scene will be stereotypical to the grime scene. The artist will be in typical hoodies, jeans, jewellery, caps. The setting will be rural, quiet, streets, abandoned areas such as building works, tunnels and more. This will emphasis on the genre of grime hip hop, and give across the representation within the soundtrack, of ‘’one of them days’’, the impression of it being dull, lonely, boring.
Zane is not currently on a record label as far as I know, which means he could have a promising future depending on how successful this video turns out to be. This video would most likely be promoted on his web 2.0 sites, such as Facebook, Myspace and YouTube. It would also be possibly shown on Channel U, as artists with early experience in grime/hip hop music have their videos shown there.
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