Samuel Kenny aka Junk Star Kids is a new artist targeting the grime/indie genre. Intending to bring back the retro feel to grime and rap, Sam hopes that the video will do so in terms of the footage used and effects shown. Due to his genre there will be a huge audience that would like his music, and want more from him.
The music video itself will not contain a narrative, but will focus on the scenery to make it ideal for the grime genre, and will be synchronous to the beat rather than to a story line. The locations will more than likely be quite dark to suit this grime feel, then focusing on the little light available to help emphasis on the effect that grime videos give, showing isolation but yet we will be attracted to watching this artist during the length of the video. Several special effects will be used to give it a modern feel, but will then contrast with the old scenery that will be chosen. As always, the video's sound will be of the actual soundtrack, but there will be one or two extra special effects that will be included to enhance the video. The music video that will be created has been inspired by the well-known artist, Tinchy Stryder, who in his video “Your not alone” walks off at the end of the video. The intention is that Sam will also do this, but with placing his headphones onto his ears and walking off. There will then be a special effect with the audio to make it sound slightly distorted, to then emphasis on the fact that he has put his headphones and we are now hearing it from them too.
A lot of zoom shots will be used with the camera being handheld, to give the idea of the retro feel, but to also show that it is a grime music video, and not a mainstream rap or pop video. There will be some special camera shots used at certain points within the video, such as the “La Roux tilt”, which involves a 90 degree turn of the camera as the artist moves to give the idea that the artist was lying down and has stood up, when in reality they were just leaning against a wall. A few PoV shots (point of view) have been considered, to give the audience the feeling that you are with the artist, like you know him, as the artist will be shown at eye level, rather than looking up to him.
The artist will be represented as the typical grime artist, although there will be a twist due to him being slightly aimed towards the indie genre also. By indie I mean a kind of retro feel, which will be different to the normal grime videos, that tend to use mainly green-screen footage, and the artist standing there rapping to the camera. The intention in this music video however, is to make it look almost like a live performance, with cuts to seeing the artist in other locations as we walk with him.
Sam is currently without a record label, but ideally he would be signed to labels such as Boy Better Know, Parlophone records and Konvict Muzik. The reason for this is that artists that are in the same genre are in these labels, such as JME who is in Boy Better Know, Tinie Tempah who is in Parlophone records, and record label, Konvict music. Konvict music is however more mainstream, but has artists such as Akon and T-Pain who could possibly in the future be artists that he could relate to.
Depending on the success of the creation of this music video, Sam could soon become a well-known artist, due to his dedication and love for music, but also with a good quality music video to back him up, to then have it advertised on web 2.0 websites such as Facebook and YouTube there is no reason why it can't be a success. It could then lead to several music channels such as Channel U and Viva hearing about him and then being able to have his music video displayed on there, which would be ideal for him as a new artist to the scene.
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